Marketing dictionary. 2013.
Brand (play) — Brand is a play by the Norwegian playwright Henrik Ibsen. It is a verse tragedy, written in 1865 and first performed in Stockholm on 24 March 1867. Brand was an intellectual play that caused many people to think outside the box .Brand is a priest … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… … Wikipedia
Brand blunder — refers to the goof ups associated with the branding of a product, especially a new product in a new market. There could be many reasons for such slips. For example, the lack of understanding of the language, culture, consumer attitude etc.There… … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
attitude — The way in which a person views and evaluates something or someone. Attitudes determine whether people like or dislike things and therefore how they behave towards them. Attitude is traditionally divided into cognitive, behavioural, and affective … Big dictionary of business and management
Attitude (magazine) — Infobox Magazine title = attitude image size = image caption = Shayne Ward on the cover of July 2006 issue editor = Matthew Todd editor title = Editor deputy editor = Jamie Hakim frequency = Monthly circulation = category = Gay, Men s lifestyle… … Wikipedia
Russell Brand Show prank telephone calls row — Russell Brand Jonathan Ross … Wikipedia
Stewart Brand — (born December 14, 1938 in Rockford, Illinois) is an author, editor, and creator of The Whole Earth Catalog and CoEvolution Quarterly . Brand is best known for the Whole Earth Catalog (a compendium of tools, texts and information). The Catalog… … Wikipedia
Abigail Brand — Infobox comics character converted=y caption=Agent Brand in Astonishing X Men vol. 3 #20. character name=Abigail Brand real name=Abigail Brand species=Human/unknown alien hybrid publisher=Marvel Comics debut= Astonishing X Men vol.3, #3 (2004)… … Wikipedia
Bobby Jack Brand — Monkey Head Type Corporation Industry Fashion Founded 2000 Founder(s) Han Lim Lee Headquarters Bell … Wikipedia
